According to the new naming structure, new class designators refer to the specific category that the smartphone product fits into, for example a premium device, or an entry-level device. All classes will be used within the higher branding of the 'GALAXY' smartphones.
"S" (Super Smart) – Devices at the very pinnacle of Samsung's mobile portfolio. This class will only be used on flagship devices such as the Samsung Galaxy S, the award-winning smartphone that has already sold 10 million units throughout the world.
"R" (Royal / Refined) – Premium category models, a combination of power, performance and productivity for the individual who wants to be defined by the technology they carry.
"W" (Wonder) – High quality, strategic models, perfect for those seeking a balance between style and performance.
"M" (Magical) – High-performance models at an economic price-point.
"Y" (Young) – These are entry models or strategic models for emerging markets or a younger audience more sensitive to price.
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